Launch Lab

Meet the companies in our cohort!


SaaS Launch Lab is a series of virtual workshops for early- or pre-seed, female-led companies developing SaaS enterprise solutions. The program is designed to help female founders refine their proof of concept, find the right product market fit, build a team, and raise an institutional round. The series culminates in 1:1 sessions with M12 investors.

Target Participants

The cohort* will include 12 female-founded companies that:

Have at least one female founder 

Have developed an enterprise SaaS solution

Are aiming to raise an institutional round

*Cohort participants will be selected by executive members of Project W and M12.

Important Dates

Application deadline
July 23, 2021

Cohort announced
Week of August 16, 2021

Workshops and programming
September 9 – October 28, 2021

M12 Investor sessions
October 18 – 29, 2021

Our Faculty

The cohort will learn from seasoned investors and other experts who will share their knowledge, insights, and wisdom.

SaaS Launch Lab Inaugural Cohort 2020 by the Numbers

female founders from 12 different cities


of 2020 cohort members self-identified as racially or ethnically underrepresented

founders in 2020’s cohort has raised capital


Total capital raised by the cohort since graduating from the program


Investment by M12

M12, Microsoft’s venture fund, invests in early-stage enterprise software companies with a focus on applied AI, business applications, infrastructure, security, and vanguard technologies. Since 2016, M12 has invested in over 100 companies, helping startups accelerate growth with unparalleled access to Microsoft. With offices in San Francisco, Seattle, London, Tel Aviv, and Bengaluru, M12 has the team and resources to support entrepreneurs globally. M12 is a return-driven fund investing independently of Microsoft’s business units and technology offerings.

Our mission is to help female founders build great companies and to help women take their place in the C-suite and the boardroom. We believe passionately in a future where women achieve gender equality in their working lives – whether in funding for their companies or in pay and promotion in the workplace. We are fiercely committed to doing our part to make that future a reality.