Launch Lab

Meet the companies in our cohort!


SaaS Launch Lab is a series of virtual workshops for Pre-seed female-led companies developing SaaS enterprise solutions. The program is designed to help female founders refine their proof of concept, find the right product market fit, build a team, and raise a Series Seed round. The series culminates in the opportunity for 1:1 sessions with M12 investors.

Target Participants

The Cohort* will include 12 female-founded companies that:

Have at least one female founder 

Have developed an enterprise SaaS solution

Are aiming to raise a Seed round

*Cohort participants will be selected by executive members of Project W and M12.

Important Dates

Application deadline
August 7, 2020

Cohort announced
August 24, 2020

Thursdays, September 10 – October 8, 2020

M12 Investor sessions
October 12 – 29, 2020

Our Faculty

An amazing faculty of investors and other experts will share their knowledge, insights and wisdom.

M12, Microsoft’s venture fund, invests in enterprise software companies in the Series A through C funding stages with a focus on applied AI, business applications, infrastructure, security, and vanguard technologies. As part of its value-add to portfolio companies, M12 offers unique access to strategic go-to-market resources and relationships globally. M12 has offices in San Francisco, Seattle, London, Tel Aviv, and Bengaluru.

Our mission is to help female founders build great companies and to help women take their place in the C-suite and the boardroom. We believe passionately in a future where women achieve gender equality in their working lives – whether in funding for their companies or in pay and promotion in the workplace. We are fiercely committed to do our part to make that future a reality.