9:00 – 10:30 AM PT | 12:00 – 1:30 PM ET

Kick-off! Get to Know the Cohort and Lab Supporters

Each founder will conduct a bio pitch, where fellow founders will learn about each others backgrounds and technology solution.

Anna Consani, VP Community & Partnerships, Springboard Enterprises and Managing Director, Dolphin Tank

9:00 – 10:00 AM PT | 12:00 – 1:00 PM ET

Achieving Product Market Fit

How big is your market and does it need your solution?

Sarit Amir, PhD, Senior Digital Product Manager, Citi FinTech

9:00 – 10:00 AM PT | 12:00 – 1:00 PM ET

Refining Your Go-to Market Strategy

Attract leads, convert customers and grow your MRR.

Eva Sasson, Head of Marketing, Argyle

9:00 – 10:00 AM PT | 12:00 – 1:00 PM ET

Building a Top-Notch Sales Team

The trick to talent development and assembling a team that can sell your solution.

Sarah Holmes, Associate, Unshackled Ventures and former Talent Analyst at First Round Capital

9:00 – 10:00 AM PT | 12:00 – 1:00 PM ET

Pricing Your SaaS Solution

Developing your pricing strategy to optimize customer value and maximize profit.

Jenevra Georgini, Founder, Spark + Sterling

9:00 – 10:00 AM PT | 12:00 – 1:00 PM ET

Raising Your Seed Round

Seed round case study: How much to raise, how much to sell and on what terms + everything else you need to know to launch your Series Seed raise.

Ainhoa Maiz Urtizberea, Investor, M12
Kathleen Egan, CEO, ecomedes and SaaS Launch Lab alumna

9:00 – 10:00 AM PT | 12:00 – 1:00 PM ET

Creating a Compelling Pitch Deck

What to include and what not to include to pitch to success.

Jenevra Georgini, Founder, Spark + Sterling

Times to be scheduled

Deep Dive with M12 Investors

Your opportunity to ask and learn anything in a 1:1 session for each founder with an M12 investor.

9:00 – 10:30 AM PT | 12:00 – 1:30 PM ET

Company Presentation/Investor Feedback Session

Small group breakout sessions where each founder presents her company to a group of investors for feedback and Q&A.

10:45 – 11:45 AM PT | 1:45 – 2:45 PM ET

It’s a Wrap

Celebrate with your fellow founders and faculty.