TECH EQUITY HUB
CURRICULUM
Personal Development
July 12, 2021 – 12 PM EST/9AM PST
Navigating Your Entrepreneurial Journey with the Right Mindset
Kick off the Tech Equity Hub with a keynote on how to navigate the ups and downs of building a business with resilience and agility
Mona Bijoor, Author, Startups and Downs: The Secrets of Resilient Entrepreneurs; Founder HolyTV and JOOR; Partner, Kings Circle Capital
Product Design and Development
July 15, 2021 – 12 PM EST/9AM PST
Building What Your Customer Needs (Wants)
Learn how to build a product that solves your customers’ problem: identify your customers and their needs, present your value proposition and know when to push through or pivot.
Greg Coleman, CEO and Co-Founder, Sworkit
Marketing and Sales
July 19, 2021 – 12 PM EST/9AM PST
Leveraging Your Personal Brand to Market Your Solution and Your Company
Hear how you can market your personal brand and your company’s brand through thought leadership and social media
Lauren Maillian, CEO, digitalundivided; Founder, LMB Group and Straight Up & Successful
Community
July 21, 2021 – 12 PM EST/9AM PST
Founder of Color Journey
Founder of Color Journey with Juanita Lott
Juanita Lott, Director, Technology Executive and Entrepreneur
Finance
July 22, 2021 – 12 PM EST/9AM PST
Financial Statements Basics
Workshop to learn what your financial statements tell you about how your company makes money, followed by 1:1 sessions to dive into your company’s financials
Luke Wippler, Senior Vice President and Treasurer, U.S. Bank
John Bernat, Finance Manager, Corporate Treasury, U.S. Bank
Holly Bjelland, Financial Analyst, Liquidity Risk Management, Corporate Treasury, U.S. Bank
Marketing and Sales
July 26, 2021 – 12 PM EST/9AM PST
Ready, Set, Launch: Getting Your Product in the Market
Get guidance on how to plan for a successful and impactful product launch
Lenore Kantor, President, Growth Warrior
Community
July 28, 2021 – 3 PM EST/12AM PST
Founder of Color Journey
Founder of Color Journey with Nathalie Molina Niño
Nathalie Molina Niño, Managing Director, Known Holdings
Marketing and Sales
August 2, 2021 – 12 PM EST/9AM PST
Building and Executing on Your Marketing Funnel
What you need to know about lead generation, selling your value proposition when pitching to customers and closing the deal
Noelle Acosta, Director of Business Development, Maven Clinic
Fundraising
August 5, 2021 – 12 PM EST/9AM PST
It’s Never Too Early: Building your Investor Pipeline
Get tips and guidance from a VC on how to start building relationships with investors before you ask for money
Jen Richard, Principal, Bonfire Ventures
Fundraising
August 9, 2021 – 12 PM EST/9AM PST
Understanding the Different Investment Vehicles
Learn the basics of SAFEs, convertible notes, and preferred stock and at what point in your fundraising journey each comes into play
Shelly Malik, Associate, DWT
Fundraising
August 16, 2021 – 12 PM EST/9AM PST
What Makes a Great Pitch Deck
How to tell your story in 12 slides or less and leave them wanting more
Jenevra Georgini, Founder, Spark + Sterling
Finance
August 19, 2021 – 12 PM EST/9AM PST
Creating a Financial Model
Learn how to create a financial model that will help you understand your cost structure and your growth drivers as you build your company
Janet DeFrino, Managing Principal, Five Mile Advisors; Venture Partner, 1843 Capital; Head of Finance, Forward Thought Design LLC
Legal
August 30, 2021 – 12 PM EST/9AM PST
It’s Not Just Your Data: Protecting the Data You Collect from Customers and Users
Find out what every startup founder needs to know about data privacy and security and how to implement privacy by design in your systems to protect your company from liability
Maryam Casbarro, Associate, DWT
Personal Development
September 2, 2021 – 12 PM EST/9AM PST
Building a Dynamic People Culture in Your Company
Hear how to be a leader who has courageous conversations and fosters a collaborative and inclusive culture
Will Butler, Director of Global Portfolio, and Whitney Heaps, Director of People Operations, The Unreasonable Group
Community
September 8, 2021 – 8 PM EST/5PM PST
The Founder/Investor Relationship: From Courtship to Cap Table
A conversation about how to build a rewarding and productive relationship between investor and founder both before, during and after fundraising
Leslie Goldman, General Partner and Co-Founder, The Artemis Fund
Ksenia Yudina, Founder and CEO, UNest
Finance
September 9, 2021 – 12 PM EST/9AM PST
Understanding Your Capital Structure and How It Translates to Your Cap Table
Work with our experts to create or perfect your cap table and learn how it changes as you raise capital
Melanie VanSlavens, Associate, DWT
Legal
September 13, 2021 – 12 PM EST/9AM PST
Your Legal Obligations as an Employer
What you need to know when you start hiring (and firing) employees
Kaitlyn Fallon, Associate, DWT
Community
September 15, 2021 – 3 PM EST/12PM PST
Straight Talk Series
Hear from Helen Adeosun about her founder of color journey
Helen Adeosun, Founder and CEO, CareAcademy
Legal
September 16, 2021 – 12 PM EST/9AM PST
Protecting and Managing Your IP Assets
Learn how to protect your rights in your intellectual property and trade secrets and how you manage those rights as you monetize your IP
Dylan Adams, Partner, DWT
Danielle Toaltoan, Counsel, DWT
Latoya Tyson, Associate, DWT
Personal Development
TBD
Developing Your Executive Presence
Learn how to telegraph that you are in charge with a 1:1 coaching session and peer circle group learning session
Nicole Negowetti, Leadership & Peak Performance Coach, Nicole Negowetti Coaching
Fundraising
TBD
Practicing and Perfecting Your Pitch
You’ve created the perfect pitch deck – now get ready for Demo Day by practicing your pitch with investors and mentors
Various Investors/Advisors from the Project W Community
Product Design and Development
TBD
Tech Deep Dives
Do a 1:1 deep dive with an IT specialist to review your tech solution and determine whether it delivers what you want and what your customers need
DWT Technologists
Community
TBD
Cocktail Hour with Fellow Founders and Friends
Get to know your fellow founders and the friends of the Tech Equity Hub and join everyone in making a delicious cocktail/mocktail
Various Investors/Advisors from the Project W Community
Community
TBD
Social Gatherings
Join your fellow founders and faculty and mentors for social activities
Community
TBD
Demo Day
Pitch your solution to the Project W community, get feedback and make connections
Application is now closed.
