Monday, May 2

9:00 – 9:30 AM EDT

Welcome, Overview of the Day, and Founder Introductions

9:30 – 10:30 AM EDT

Growing Your Revenues

Annual recurring revenue is key to Series A readiness. Hear how to convert leads to customers and manage sales cycles, and how to be capital efficient in doing so.

10:30 AM – 10:45 AM EDT


10:45 AM – 12:15 PM EDT

Pitching Your Company as a High Growth Opportunity

Female founders get questions about risk and challenges. Male founders get questions about growth and opportunity. Participate in a master class led by Dr. Dana Kanze to learn how to disrupt that bias.

12:15 PM – 1:15 PM EDT


Spend some non-programmed time with your fellow founders and get ready for the afternoon’s interactive activities.

1:15 PM – 2:30 PM EDT

Growing Your Balance Sheet

Hear what investors look for in a Series A investment — ARR, YOY growth, CAC/LTV, product market fit, clear strategic plan — and get tips on how to negotiate your terms.

2:30 PM – 3:45 PM EDT

Growing Your Team

Learn how to develop and retain a high performing team that enables you to be the leader and CEO who takes her company to the next level.

3:45 PM – 4:00 PM EDT


4:00 PM – 5:30 PM EDT

Company Presentation/Investor Feedback Sessions

Present your company’s business model and solution to investors in the Project W community for impactful feedback.

5:30 PM EDT

Wrap and Final Remarks

6:30 PM EDT

Build Your Network

Spend time over dinner getting to know your fellow founders and our amazing faculty of investors and experts.